Experience
Senior UX Designer
Amazon (Amazon Delivery)
Mar 2021 – Jan 2026
Tempe, AZ
- Built a 0-to-1 platform for Amazon's global Delivery Service Partner program from the ground up, replacing fragmented manual workflows with a unified system that achieved 100% adoption across the program.
- Designed an AI-driven employee management suite that eliminated 16 hours of weekly manual admin for delivery business owners, freeing them to focus on running their operations.
- Led global field research and executive co-creation workshops to ensure product roadmaps were grounded in real operator needs, not assumptions.
Senior UX Designer
Amazon (Amazon Business)
Aug 2019 - Mar 2021
Tempe, AZ
- Led 0-to-1 design for a B2B marketplace quote engine supporting $2.3B in annual gross merchandise sales, turning complex procurement logic and legacy workflows into intuitive self-service tools for business buyers.
- Designed and launched a global emergency supplies portal at the onset of the pandemic, delivering a mission-critical buying experience under severe technical and timeline constraints.
- Partnered with Data Science and Engineering to translate complex backend systems into user-facing experiences that gave buyers predictable, high-confidence outcomes.
Lead Product Designer
Target
Nov 2017 - Aug 2019
Minneapolis, MN
- Redesigned the digital checkout journey for a high-volume retail platform, with a focus on interaction craft, accessibility, and transaction speed that meaningfully improved conversion through a cleaner experience.
- Built an order consolidation framework that generated $5.5M in annual operational savings by eliminating redundant steps and unifying fragmented fulfillment workflows.
- Built a scalable design system that enabled multiple teams to ship faster while maintaining a consistent experience across web, mobile, and in-store touchpoints.
Senior UX Manager
American Express
Sep 2016 - Oct 2017
Phoenix, AZ
- Grew the fintech design team from one to four designers in 12 months, building the foundation, standards, and working rhythms needed to support a fast-moving product roadmap.
- Designed regulated financial tools for corporate clients, translating dense compliance requirements and complex data into clear, decision-ready experiences.
Lead Product Designer
PayPal
Jul 2012 - Aug 2016
Scottsdale, AZ
- Led end-to-end design for a global digital wallet serving 154 million monthly active users across 24 countries, owning the full product experience from onboarding to core financial flows.
- Designed the onboarding experience for PayPal's first Super Bowl campaign, driving record account activations through a registration flow that removed every unnecessary step.
- Redesigned dispute resolution flows to reduce friction in one of the highest-stress journeys in the product, increasing customer satisfaction by 12%.
Senior UX Architect
GoDaddy.com
Jul 2008 - Jul 2012
Scottsdale, AZ
- Designed ecommerce and site management tools for millions of small business owners, simplifying complex setup flows to lower the technical barrier for entrepreneurs building their first online presence.
Education
The Art Institute of Phoenix
Bachelor of Arts in Visual Design
Recommendations:
“Malinda is one of the best senior User Experience (UX) designers that I know. She is no-nonsense, considerate, and is great at both delivering elegant designs and effortlessly managing a large number of stakeholders.”
Felix Cheng, Managing Director, JPMorgan Chase & Co
“Right from the start, Malinda became one of our most thoughtful and reliable UX designers. She consistently produced designs that simplified complex flows and interactions, including areas critical to PayPal's business such as new member on boarding and transaction details.”
Jonathan Mann, Vice President of User Experience, Renaissance Learning
Certifications:
Mentoring Certificate, Chronus, 2024
